BEING BRAZILIAN IS NOT A COSTUME

BEING BRAZILIAN IS NOT A COSTUME

Being Brazilian is not fitting into a single definition. Because no one word has ever been enough to hold all of who she is.

The question comes early, sometimes in the first conversation, sometimes in the middle of one, as if it were just another detail: "Where are you from?"

I answer. And somehow, it feels like a part of me has already been understood before I even say it. Maybe through an easy smile, or the way I reach for a hug instead of a handshake.

At first, everything is still too new to fit any definition. There's curiosity in every discovery, but also a quiet longing for what was left behind. The food changes, the pace changes, the way you see the world rearranges itself. And while you're learning to exist in this new place, you also begin to notice what, in you, doesn't change.

Gradually, what once felt ordinary starts to carry more weight. The craving for a pastel de feira with sugarcane juice on a Sunday morning, a pamonha from the neighborhood you grew up in, or even a coxinha. These stop being just habits and become memories.

Small details begin to hold something bigger, like a constant reminder of a place that lives on inside you, even from a distance. The landscape, the rhythm, the music, the sun, the warmth of people, the way of moving through life with lightness and humor… All of it becomes reference.

And that's when you start to see, more clearly, everything that was always there. But there's also what isn't so visible. The idea others build from your origin, as if it were enough to explain everything else. Not quite a label, but a quiet simplification.

And it's in that space that something shifts: not a need to deny where you came from, but a choice in how it shows up.

Today, the Brasil I carry isn't a ready-made answer, it's something I keep building. It lives in the references I choose to hold onto, in the way I mix different influences, in how I express myself. Including fashion, which has become one of the places where I can translate that world most freely.

Being Brazilian is living a blend of experiences, memories, and stories that take shape over time. It is, without a doubt, not a fixed image.

Because in the end, it's not about no longer belonging somewhere, but not fitting entirely into a single definition. Brasil stays, but as part of a larger composition. Never as the full explanation.

by Geise Neves

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