Geise grew up in Brazil knowing exactly who she was through what she wore. Getting dressed was never just getting dressed it was a statement, a mood, a refusal to blend in. After relocating to the US, she spent four years searching for a brand that carried that same energy: Brazilian, refined, alive with color. When she couldn't find it, she started building it herself testing products, exploring materials, and getting closer to something real.

Wallace brought 15 years of design experience to the table, and every bit of it went into FIKAH. As the brand's designer, he shapes everything you see: the products, the palette, the visual language that makes FIKAH feel unmistakably Brazilian without ever feeling obvious. He had spent a career building things for others. FIKAH was the first time he built something of his own.

Together, they built a brand for the Brazilian diaspora and for everyone drawn to that energy bold, authentic, and impossible to ignore.